There is more to it than a good photograph on the outside. It’s deeper than the words that captivate the inside and though it has to do with an audio recording, it’s not about the way it sounds no matter how you listen to it. It has to be tangible to the touch, pleasurable to the eye and stimulating to the brain. It’s the Grammy for Best Recording Packaging. For Art Directors, it’s the Super Bowl and a “coming out party.”